Having a hard time finding a good website domain name? Are your best options ending in .com already gone? You might want to try different top level domains (known as “TLDs”). Originally when the internet was created, there were only a few TLDs, such as .com, .org, .net, .gov and .mil. Unfortunately, with millions of websites on the internet nowadays, the best domain names ending with .com are typically already taken. However there might be an easy solution to your internet branding dilemma.

In 2014, the organization responsible for controlling TLDs decided to dramatically expand the options available. Now there are literally hundreds of TLDs, some of which have seen very little use. Some of these extensions are perfect for dealerships and especially, dealer lead generation pages. The best examples include:

• .auto (expensive)
• .autos
• .car (expensive)
• .cars (expensive)
• .credit
• .finance
• .loan
• .loans

These TLDs are currently little used and provide wide open branding...

Are you posting video on your Facebook feed? Want to make a bigger impact with it? Here is a quick and easy to implement tip that can improve the social engagement of your automotive marketing video posts.

Since the overwhelming majority of Facebook users access the site using cell phones and tablets, it is important to optimize your content for those devices. Traditional, horizontal video on mobile devices usually feels cramped on the Facebook feed. By using square video, with a 1:1 aspect ratio (meaning the video is the same number of pixels wide as it is pixels high), your video post will appear more prominent and provide more exposure. Studies have found that square video indeed performs better for social media marketers than horizontal video.

Want to get started making square videos for your dealership? The best resource I could find on making square video was this guide Wistia put together.