Quick Tip: Use Square Video on Facebook

Are you posting video on your Facebook feed? Want to make a bigger impact with it? Here is a quick and easy to implement tip that can improve the social engagement of your automotive marketing video posts.

Since the overwhelming majority of Facebook users access the site using cell phones and tablets, it is important to optimize your content for those devices. Traditional, horizontal video on mobile devices usually feels cramped on the Facebook feed. By using square video, with a 1:1 aspect ratio (meaning the video is the same number of pixels wide as it is pixels high), your video post will appear more prominent and provide more exposure. Studies have found that square video indeed performs better for social media marketers than horizontal video.

Want to get started making square videos for your dealership? The best resource I could find on making square video was this guide Wistia put together.